MBA教育品牌策略研究——以上海财经大学商学院为例

我国MBA教育经历了国际化、标准化的发展过程,已进入竞争激烈的白热化发展阶段。创新塑造MBA教育品牌,有利于MBA院校的脱颖而出。本文结合上海财经大学商学院MBA教育品牌建设实践,探讨其在品牌定位、品牌提升及品牌推广等方面的策略经验和实施效果,提出设立精确品牌定位、提高品牌核心竞争力等品牌建设建议,希望能为其他MBA院校在创新品牌策略方面提供一定借鉴。     

Examining the ‘relative image’ of tourism destinations: a case study

Many traditional destination image studies employ a non-comparative assessment approach. This study, however, suggests defining and measuring destination image in a comparative manner (termed ‘relative image’) for the purpose of destination positioning. Using a case study on American leisure travellers’ image of Mainland China, the author proposes and demonstrates the utility of a multi-step procedure of relative image assessment. The author concludes that by utilising competing destinations as a reference frame and replicating tourists’ actual decision-making process, relative image assessment may generate more relevant information and insights for destination marketers.     

The effect of a destination branding strategy for rural tourism on the perceived value of the conservation of the indigenous resources of the rural tourism destination: the case of Spain

The identification of mechanisms that encourage the tourism sector to contribute to sustainable conservation is of great interest. The present work proposes the use of destination branding based on contribution to the conservation of the indigenous resources of the rural tourist destination, and studies the effect this has on perceived value for the tourist visiting the destination. A scale of destination brand identity is validated, along with a scale for destination brand positioning and another for perceived value, as viewed by the tourist, of contribution to sustainable conservation. The perceived value scale offers an overall perspective which includes: functional-affective factors; benefits–sacrifices; the pre-visit stage; and the stay in the rural tourism location. These findings make a new contribution to both literature and to the professional sector.     

卫星定位接收机射频模块的研制

简要介绍了我国卫星定位系统的性能和特点,根据接收机的有关技术指标要求,设计并研制了接收机射频电路,文章的最后给出了电路测试和系统调试的结果。     

商业房地产项目多维定位的理论借鉴

文章认为我国商业房地产发展历史较短,相关的理论研究尚不完备,特别是理论界对商业地产定位研究、经验积累须做进一步探索,在此,笔者提出商业地产项目多维定位的理论借鉴,一方面全面总结了与商业房地产和商业零售业相关的国内外定位理论研究现状,另一方面其理论涵盖了商业地产项目定位思想、定位策略、定位原则、定位内容、定位程序和定位方法,为房地产开发商开发商业地产项目进行科学的项目定位提供有益帮助。     

简析小教大专中文专业写作教学定位

探讨小教大专写作教学，根据小教大专的特点定位：正确选择教材，合理选用教法，明确培养目标。深化教学改革，圆满完成小教大专的写作教学任务。     

论室内的意境设计

室内空间设计中的意境是设计师与受众情感上的共鸣,以增强室内空间的精神品位和艺术情调,满足人的需求。     

谈网络环境下大学英语教师角色的多元定位

网络技术的飞速发展冲击着传统的教育观念,使大学英语教学模式发生了深刻的变化。面对新的网络教学环境,英语教师需要重新定位自己的角色。如何在新的教学模式下充当多种角色是本文讨论的中心。     

GPS与GIS集成定位在铁路列车上的应用

针对GPS(全球卫星定位系统)单独定位系统存在的缺陷,对GPS与地理空间信息系统GIS相结合的铁路列车定位的工作原理、铁路GIS地图数据库的建立、GPS与GIS间的接口、GPS坐标与数字地图强制匹配的算法及GIS距离推算等问题做了初步阐述。     

瑞风,错位营销决战全国

如何有效进行精准定位,采取与竞争对手定位截然不同的错位营销决胜市场,这是企业面对强大竞争对手实施营销创新最终得以取胜的法宝。